For twenty years the goal was page one. That goal is quietly expiring. When a customer asks an assistant for a recommendation, they get one answer and two alternates — and the ranked list they never scroll to has stopped mattering.
We look at what actually decides whether you get named: how clearly your site states who you serve, whether your answers are structured to be quoted, and why the FAQ page you never wrote is now doing more work than your homepage. Plus the three changes worth making this month.